The Quadruple Helix in Practice: M.A.R.K.E.T. at SEEU

Close view of a presenter at the front; behind him a slide highlights “M.A.R.K.E.T. Square” with ChallengeEU and EU logos

South East European University (SEEU) convened the forum “Connecting Education and the Labor Market” under the ChallengeEU umbrella, a milestone event reflecting the alliance’s ambition to shape its immediate environment and co-create its future.

The meeting advanced cooperation among universities, industry, public institutions, and civil society in the spirit of the quadruple-helix model. We believe regional development and academic excellence go hand in hand.

In his opening, SEEU Rector Prof. Dr. Sadudin Ibraimi highlighted the University’s commitment to creating tangible opportunities for students and partners through innovative, collaborative platforms. Acad. Prof. Dr. Abdylmenaf Bexheti followed with a motivational address on how the quadruple helix strengthens links between education, industry, government, and the community.

A speaker stands beside a large display reading “M.A.R.K.E.T. Square,” with ChallengeEU and EU co-funded logos at the Future Skills Center.

Prof. Dr. Veli Kreci presented the ChallengeEU initiative, while Shpresa Alija outlined her responsibilities as M.A.R.K.E.T. Officer. Hamit Kamberi introduced the M.A.R.K.E.T. Digital Center, showcasing its features and partner benefits.

The forum closed with an open discussion and networking reception, where participants exchanged ideas and explored avenues for future cooperation. Attendees included representatives of associated partners and key stakeholders.

eynote speaker addresses participants in front of a ChallengeEU banner and #SKILLSNEXT bookshelf during the university–industry forum.

M.A.R.K.E.T. (Mapping, Awareness Raising, Knowledge Exchange, and Training) is a digital hub and collaboration platform developed by SEEU within ChallengeEU to connect the University with businesses, public institutions, and civil society organizations.

Attendees seated in a bright room listen attentively during the forum; event banners by the door and daylight from large windows.
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