Design Meets Football: FHNW Students Create Jerseys for Swiss Champions

Photo: FC Basel

In a remarkable collaboration between sport and design, four master’s students from the Basel Academy of Art and Design FHNW have co-designed the new jerseys for FC Basel 1893, one of Switzerland’s most iconic football clubs. Known for its passionate fan base and rich history, FC Basel recently celebrated a major comeback, winning both the national championship and the Swiss Cup. The jersey design project, led by fashion design lecturer Jacqueline Loekito, brought together students from the Masterstudio Fashion Design, Masterstudio Industrial Design and Masterstudio Scenography. Over 18 months, they worked closely with the club and its equipment supplier to create the official home and away kits for the 2025/26 season.

The design theme, Converging Currents, draws inspiration from the Rhine River, which flows through Basel and symbolizes connection and movement. The home jersey features twisting blue and red stripes – FC Basel’s traditional colors – while the away jersey blends them into a shimmering purple, evoking the glittering surface of the river.

“We wanted to create something that reflects both the club’s heritage and the energy of the city,” says scenography student Connor Muething. The students also explored the club’s archives, studying decades of style and material evolution. The result is a modern yet meaningful design, with details like outward-twisting stripes at the collarbone and lighter stitching for added contrast.

Beyond aesthetics, sustainability played a key role: each jersey is made from 100% recycled PET polyester, with 13 plastic bottles reused per piece.

Now, the jerseys are ready to hit the field and the streets. “We’re excited to see how fans respond,” says fashion design student Livia Simoni. “We hope they’ll wear them with pride, far beyond the stadium.”

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