The European University hosted this Wednesday, the 25th, as part of BTL – Better Tourism Lisbon Travel Market, a roundtable dedicated to the theme “Educating for a World That No Longer Exists” and to the challenges of training and talent management in the Tourism sector.
In a context marked by digital transformation, evolving professional expectations and profound generational shifts, the tourism industry faces a growing mismatch between traditional training models and the new ambitions of young professionals. Flexibility, purpose, continuous learning and a healthy work–life balance are now decisive factors in choosing a career, placing greater pressure on educational institutions and organizations within the sector.
The debate therefore invited a plural and intergenerational reflection on how education can respond to a rapidly changing labour market, fostering a more effective alignment between academia and industry in a sector where people remain the main differentiating factor.
The session featured Rosário Pinto dos Santos, Executive Search, Recruitment & Career Coach and Hospitality Advisor at Stamina Hospitality, offering the perspective of specialized recruitment; Elsa Guerreiro, Human Resources Director at Ace Hospitality Management (AHM), bringing a strategic view of talent management; Sofia Brandão, Hotel Director at Alma Lusa, representing the operational dimension; and Joana Cordeiro and Filipe Crisóstomo, Alumni of the European University, as representatives of the new generations. In addition to his role as Alumni, Filipe Crisóstomo also serves as the European University’s representative on the Student Council of the CHALLENGEeU Alliance, of which the University is a member.
The roundtable was moderated by Professor Sofia Almeida, Coordinator of the Tourism area at the European University. Link: https://www.europeia.pt/noticias/Universidade-Europeia-debate-fim-dos-empregos-para-a-vida-na-BTL/
