The Quadruple Helix in Practice: M.A.R.K.E.T. at SEEU

Close view of a presenter at the front; behind him a slide highlights “M.A.R.K.E.T. Square” with ChallengeEU and EU logos

South East European University (SEEU) convened the forum “Connecting Education and the Labor Market” under the ChallengeEU umbrella, a milestone event reflecting the alliance’s ambition to shape its immediate environment and co-create its future. The meeting advanced cooperation among universities, industry, public institutions, and civil society in the spirit of the quadruple-helix model. We believe regional development and academic excellence go hand in hand. In his opening, SEEU Rector Prof. Dr. Sadudin Ibraimi highlighted the University’s commitment to creating tangible opportunities for students and partners through innovative, collaborative platforms. Acad. Prof. Dr. Abdylmenaf Bexheti followed with a motivational address on how the quadruple helix strengthens links between education, industry, government, and the community. Prof. Dr. Veli Kreci presented the ChallengeEU initiative, while Shpresa Alija outlined her responsibilities as M.A.R.K.E.T. Officer. Hamit Kamberi introduced the M.A.R.K.E.T. Digital Center, showcasing its features and partner benefits. The forum closed with an open discussion and networking reception, where participants exchanged ideas and explored avenues for future cooperation. Attendees included representatives of associated partners and key stakeholders. M.A.R.K.E.T. (Mapping, Awareness Raising, Knowledge Exchange, and Training) is a digital hub and collaboration platform developed by SEEU within ChallengeEU to connect the University with businesses, public institutions, and civil society organizations.

ODEI Programme in Action

Participants of ODEI BIP in Lisbon

From June 20 to 30, members of Work Package 5 from the ChallengeEU Alliance conducted an innovative pilot training on Openness, Diversity, Equity, and Inclusion. The immersive Blended Intensive Programme (BIP), hosted by Universidade Europeia, brought together participants from all partner universities, offering a unique opportunity to develop and refine their teaching skills on key ODEI topics. After several weeks of in-depth preparation, the training provided a dynamic platform to put their knowledge into practice. The training was structured into six interactive modules, each addressing key aspects of ODEI: A standout feature of the training was the ODEI simulation, where participants engaged in experiential learning by observing actors role-playing real-life scenarios involving discrimination and microaggressions. This powerful exercise sparked deep discussions, allowing attendees to analyze these situations and collaboratively explore solutions. While the opening and closing sessions were held online, the core of the training took place in a hybrid format, combining virtual participation with an in-person gathering in Lisbon, Portugal. This blended approach not only made the program accessible to a wider audience but also provided an invaluable opportunity for participants to network, exchange ideas, and strengthen cross-university partnerships. The training employed diverse, interactive methods – including experiential learning, Mentimeter polls, group discussions, and brainstorming sessions – to ensure active participation. The final evaluations reflected high satisfaction with the content, materials, and facilitation methods, demonstrating the program’s effectiveness in deepening ODEI competencies. Building on this successful pilot, the next phase will involve rolling out the training to students and staff across all ChallengeEU universities. This expansion will further embed ODEI principles into institutional cultures, empowering more individuals to champion inclusivity and equity in their communities. This initiative marks a significant step forward in creating more inclusive, aware, and collaborative academic environments – a testament to the power of shared learning and collective action.

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