M.A.R.K.E.T. Meet-Up on Events and Sustainability in the Region of Valencia
On Tuesday, February 10, 2026, Universidad Europea de Valencia hosted its first M.A.R.K.E.T. Meet-Up dedicated to Events and Sustainability in the Region of Valencia. Organized in collaboration with Meeting Professionals International (Iberian Chapter), this dynamic session brought together local experts representing the Quadruple Helix (Government, Industry, Academia and Civil Society) to explore how events can contribute to sustainability outcomes and create lasting legacies in destinations. This collaborative exercise featured insightful discussions on integrating sustainability into event planning and execution. It focused on identifying local challenges related to sustainable events and generating practical solutions to ensure that sustainability principles are embedded in future event strategies. Participants engaged in a lively exchange of ideas, emphasizing the importance of collaboration between event organizers, destinations, and stakeholders to achieve meaningful sustainability goals. The conversation highlighted actionable steps for reducing environmental impact, promoting local communities, and ensuring that events leave a legacy beyond the experience itself. Key Challenges Identified: Potential Solutions: “Thank you to all attendees and partners for making this event a success. Together, we are shaping a more sustainable future for the events industry in the region of Valencia and beyond,” said the organizers.
