The second day of the Global Digital City event took place at South East European University (SEEU), with the support of ABSL North Macedonia, bringing together key representatives from academia, industry, the diplomatic community, and public institutions.
The activities followed the M.A.R.K.E.T. Meet-Up approach of the ChallengeEU Alliance, creating an interactive environment where collaboration moved beyond dialogue toward practical engagement. The event strengthened connections between universities, businesses, policymakers, and young professionals, encouraging the co-creation of innovative solutions.
During the keynote session, Assoc. Prof. Dr. Shpresa Alija, Market Officer of the ChallengeEU project, presented the initiative’s strategic vision for developing a digital collaboration platform and a sustainable innovation ecosystem. She highlighted how ChallengeEU bridges academia and industry by mobilising students, leveraging academic expertise, and engaging international partner universities to transform real-world challenges into concrete collaborative projects.
Hamit Kamberi, designer of the first digital platform developed within the ChallengeEU framework – Impact Lab – then introduced the platform, outlining its key features, benefits, and the stakeholder registration process. He emphasised that Impact Lab serves as a new digital collaboration space connecting universities, industry, and partners at both regional and international levels.
The programme concluded with practical workshops and training sessions focused on employability and industry readiness, providing participants with hands-on experience and direct interaction with experts and employers. The event clearly demonstrated how M.A.R.K.E.T. Meet-Ups generate tangible results by turning ideas into action and strengthening long-term partnerships across the broader European ChallengeEU alliance.
